search query: @author Neijens, P. / total: 3
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1.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
2.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
3.
Audience experiences of media context and embedded advertising: a comparison of eight media
International Journal of Market Research
2006 : VOL. 48:1, p.81-102
 2006 Bronner, F.
Neijens, P.
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